Brand identity for
Craft Club Collective
“We deliver seasonal workshops for all ages and abilities. We also work with musicians and performers to build one off cultural events”
Craft Club Collective is led by Claire and Andrea in Norwich, creating a welcoming and inclusive space for young crafters. After speaking with them, I identified key values that define their approach: engaging, fun, cosy, and inclusive.
With these in mind, I developed a vibrant and uplifting brand identity. The bespoke, hand-drawn logo features illustrations of the crafting tools used in sessions, with a strong focus on the hands of the makers—reflecting the joy of creativity. I also incorporated playful, crafty shapes inspired by the cut-out designs my own daughter creates.
The brand’s bright and eye-catching aesthetic is designed to appeal to children when they see posters, while maintaining a professional and trustworthy feel for parents and educators across social media and school newsletters.
